The collecting of cool drink advertising is often associated with bottle collecting but is actually a separate genre of collecting. The scope of this type of collecting commonly includes any article containing a brewery name or brand name, usually in connection to collecting them as a hobby. Examples include soft drink cans, bottles, openers, tin signs, coasters, trays, wooden cases and enamel signs.
The collecting interests have been extended to labels, lights, trays, playing cards, mirrors, posters, coasters, to name just a few. Western Australia has produced a wide range of cool drink company collectables from the numerous large and small cool drink firms that sprung up during the gold rush of the 1890’s and beyond.